7/20 Kelly Letter Topics
⇒ Weekly market review
⇒ Ban on Naked Shorting
⇒ Evidence of Inflation
⇒ GOOG Misses
⇒ China Getting Cheaper
⇒ U.S. Needs New Bubble
⇒ Protecting AAPL Gains
⇒ Dividend Stock Income
⇒ MSFT's Online Obsession
⇒ AMD Share Price Cycle
⇒ On Vacation
Is it true you guys bought financial stocks at the very bottom of the drop after Bear Stearns? A friend of mine is a member there and claimed that, but you know how claims can be.
Indeed I do, which is why we maintain a complete archive of every note sent to subscribers. Any member can browse through past issues chronologically or read content grouped by label on the subscriber site.
As for our buying of financial stocks at the "very bottom," it's somewhat true. We researched exhaustively to find what we thought was the best one of the big banks and brokerages, but couldn't find anything really compelling to differentiate one from the other. Unlike Jim Cramer, we did not find Bear Stearns to be attractive.
Ultimately, we decided that buying the whole sector with leverage to get twice the bang out of a recovery was the way to go. We never believed the crap about subprime and credit concerns spelling the end of the financial system as we know it. (Surely you didn't fall for that!) Anybody who's studied the market for a while knows that financial stocks get a washout about once a decade, it's always called the end but it never is, and those who buy at the point of maximum pessimism do very well in the recovery. Think back to the S&L Crisis of 1990, the Asian contagion of 1997, and the collapse of Long-Term Capital Management in 1998. They were all supposed to be the end, none were, and we knew without a doubt that this time wasn't the end, either.
We chose ProShares Ultra Financials as a simple way to leverage the Dow Jones Financial Sector index. We bought shares at $24.20 on Monday, March 17, which was a magnificent entry price due partly to luck, to be honest.
The ETF closed the previous Friday at $27.42. In that weekend's note to subscribers, I wrote about the bottom of the financial crisis being close, and we placed a good-til-cancelled limit order to buy at $27.
All hell broke loose in Asia on Monday, and after the storm hit New York, the ETF opened at $24.04, we bought at $24.20, and it ended the day at $26.44. The 52-week low of $24.01 was set that very morning, so we're very pleased with our entry price. See the chart.
