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Pump-and-Dump
by Jason Kelly
01/07/2002

NOTE: This is an excerpt from The Neatest Little Guide to Do-It-Yourself Investing. See page 25.

"The internet has made suckers of a lot of people," says Gary Halford of Bay City, Michigan. "Everybody watched tech company stocks go crazy and then heard you could find out about them online. But they usually got stock market dot con. In discussion forums and offbeat research sites I see more pump-and-dump than solid information."

Pump-and-dump is when a thinly-traded stock that's usually held by a few people is touted across the internet so other investors learn of the great opportunity and pile in. That's the pump. The sudden demand drives the stock price higher, at which point the pumpers turn around and sell at the high price for a quick profit. That's the dump. Gary understands this technique well because it snagged him.

"I read on a message board that a company called Uniprime Capital found the cure for AIDS. That was in July 1999 and shares were trading for around $6.50. I thought it was quite a bargain for a company that cured AIDS so I sold some of my big company stocks and bought 1200 shares for $7800."

Today it's worth twenty bucks. Uniprime ended up being a Las Vegas car dealership with a cutting-edge AIDS research subsidiary under the label "New Technologies & Concepts." New Tech & Con -- emphasis on the con -- was headed by Alfred Flores, the main force behind a series of false press releases announcing the miracle cure. Flores is not your typical medical researcher. During the time of the breakthrough discovery, he was in a Colorado prison for conspiracy to commit murder. Other than that, Uniprime was clean as a whistle.

Add this tip to the hundreds you glean from these pages: be skeptical of medical miracles originating in prison.

Gary learned his lesson. "Whenever I see a stock idea, I conduct thorough research. I didn't know anything about Uniprime except what I read on the message boards. Greed got the best of me and I paid the price. But I also wisened up. Now, if I haven't read a company's financials, I'm not interested. People online can check financials at the 10-K Wizard."

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